12 Fl. Oz.

For grey & blonde hair 

• Sulfate, gluten, soy, and paraben-free cleansing
• Brightens grey and blonde hair
• Highly pigmented; the most effective toning shampoo on the market
• An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones

Did you know…

• During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.